Uli Hoeness in Bayern München’s 1973 European Cup final against Atletico Madrid. He scored two of Bayern’s goals in their 4-0 win. 

Bayern München goalkeeper Sepp Maier celebrates with the European cup and his teammates after their 4-0 win over Atletico Madrid in the 1974 final.

Bayern München lifting the European Cup for the first time in 1974 after beating Atletico Madrid 4-0 in the final.  As is customary, players exchanged shirts after the match.   

The 1973/74 European Cup final was the first of three consecutive finals for Bayern München. That year they were up against Spanish champions Atletico Madrid.  After a 1-1 draw the game was replayed and Bayern ran out emphatic winners, 4-0.  Gerd Müller and Paul Breitner are fighting for the ball in the above picture.